Product Portfolio

Over the course of 10 years in Product Management I've led many high-producing teams and created impactful products and features solving complex client problems.

Loyal Health - Saas B2B2C
Marketing & Integrations

web integration backend marketing

Healthcare providers and hospital systems face a challenging economic landscape. How can they maximize vendor, operational and patient acquisition costs? Through Loyal's marketing engagement and integration features, healthcare systems can consolidate vendors and functionality while achieving best-in-class products and features.

Loyal's advanced marketing capabilities utilizes world-class UX along with deep EHR integrations to create infinite segmentation and campaign configuration choices. Build a simple patient-blast or complex HRA and tap into Epic, Athena, Cerner or Meditech EHR patient data. Launch text, email or voice channels tailored to patient communication preferences.

These are all 0->1 features created through 3 product teams requiring product leadership and constant collaboration and communication. These features helped three, large enterprise healthcare systems generate over 27 million texts and emails with a 36% increase in appointment conversion for one client alone.

Product Toolkit: Agile, Kanban, Strategy, Roadmap, Clickup, Figma,
Miro, Client Interviews, Competitor Research,
Go-to-Market, Modern Microservice Architecture

Messaging Platform Integrations: Mailgun, Twilio, Documo
EHR Platform Integrations: Epic, Cerner, Athena, Meditech

Outcomes:
Increased appointment attribution by 36%
Executed 25+ marketing campaigns targeting patient outreach and re-engagement

Integrations with 4 EHRs covering 90+% of the market

Large-scale new patient acquisition rates

Payzer - SaaS B2B2C
Marketing Product Suite

web integration backend strategy

For home services contractors, generating leads and appointments are the lifeblood of their business. How can marketing and lead generation solutions drive new leads and existing customer engagement?

Effective marketing campaigns that tap into their core customer data, using analytical segmentation logic, give businesses advanced tools to re-engage their customer base. Time for a new unit? Is a maintenance-plan right for you?

Import new leads and generate email, text or voice marketing campaigns to inform and advertise your business. Just moved to the area? Renovating your home?

Payer's marketing and lead gen features were 0->1 initiatives built iteratively over 3 years. Using onshore and offshore dev teams, this product leverages multiple integration points, vendors and a large number of microservices.

Created additional MRR for Payzer as an upsell add-on for clients and also increase the client's CLTV through services and product marketing.

Product Toolkit: Agile, Strategy, Roadmap, Jira, Client Interviews,
Competitor Research, Go-to-Market

Integration: Mailgun, Twilio, SendGrid

Outcomes: Increased Payzer MRR $879k annually
Analytics to refine marketing spend

Increased appointment volume and conversion

Saved internal operational costs by 48% through contract negotiations

RediPay - SaaS B2B2C Benefits Platform

web mobile integration

How do dental and vision providers get reimbursed intantly for their services while placing the buying power back into the hands of patients?

Simple! Create applications centered around self-funded plans (HSA, FSA,...) that join providers and patients into their own network. The RediPay Nation links subscription providers with employees using RediPay self-funded plans.

A comprehensive patient mobile app gives patients zip-code level price comparison to choose how and where to spend their hard earned money. Schedule an appointment, message the provider, reviews and ratings, account history and balance, all within a UX centric mobile app experience.

Providers receive reimbursement within single digit days in the form of cash! No more insurance negotiations and delays. RediPay patients scan and go. RediPay subscription providers move to the top of patient provider searches and receive appointment availability notifications.

Solutions: Admin & Mgmt Web App
Provider Admin Web Application

Consumer Mobile Application

Technologies: Outsystems Low-code, rapid dev

Product Toolkit: Agile, Strategy, Roadmap, Jira,
Client Interviews, Competitor Research

Integration: Dentrix, Wex, Twilio

Outcomes: Frictionless scheduling
32% increase in provider revenue
Consumers price comparison

Completed in 8 months